CHANEL hast announced that Margot Robbie will be the face of the new advertising campaign dedicated to the iconic N°5 perfume.
Ambassador of the House since March 2018, the Australian actress and producer is part of the line up of great actresses who embodies the essence of this unique scent. An Academy Award nominated actress and a visionary producer, Margot Robbie is a woman who has decided to create the conditions for her own accomplishments, always with the desire to tell stories carried by strong female figures in mind. Her career as an actress and producer is impressive, her aura is irresistible, her charisma, both powerful and serene, resonates in every way with the unique character of the iconic N°5.
The new campaign See You at 5 by Luca Guadagnino is a film of unprecedented length for N°5: two minutes and twenty seconds built on a rigorously articulated, meticulously conceived scenario that justly illustrates the sophisticated, resolutely modern universe of the iconic CHANEL fragrance as well as the captivating, liberated feminine personality at its centre, combining flamboyance, humour, and irreverence.
Luca Guadagnino is a maestro of sensual cinema pushed to incandescence as in Call Me by Your Name. He directed See You at 5 in 35 mm in order to better reveal the grain of the skin, the tremors of a first date that vibrate between a woman and the object of her desire, played by Jacob Elordi who brings an anxious virility, vibrant sensitivity, a fierce beauty to his character in See You at 5.
The red skirt suit of Margot Robbie is a nod to the one worn by Carole Bouquet in Monuments (1986), the Ridley Scott advertising film shot in Utah. The mythology of this iconic perfume lives on today, through different muses. The ambitious storyline of this new film transforms a romantic back-and-forth into a memorable epic tale, translating the immaterial value of luxury and the soul encapsulated by this perfume, which is at once immediate and immortal.
Margot Robbie herself states: "I was so thrilled to be approached by CHANEL to work together. And while I’ve been working with CHANEL for 6 years now*, CHANEL has always been in my life. The Brand is iconic, and I always think of it as being effortless. And timeless — that is always the word I associate with CHANEL. It has this incredible history but is always at the forefront of fashion and culture."
To all women who question preconceived notions of femininity, to those in search of a plural truth beyond clichés and who refuse ready-made answers, N°5 offers the most creative, mysterious, and personal of answers, difficult to decipher, yet recognisable by all. N°5 is the answer.
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